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Mark   Medium Year
658.827 Bat/Bme    
      Brand meaning / Mark Batey BONUS, MELB, W'BOOL   Book 2008
      Brand meaning / Mark Batey BONUS, MELB, W'BOOL   Book 2008
658.827 Bec/Ssa : Sports sponsorship and brand development : the Subaru and Jaguar stories / by Martin Beck-Burridge and Jeremy Walton     
      Sports sponsorship and brand development : the Subaru and Jaguar stories / by Martin Beck-Burridge and Jeremy Walton BONUS, MELB   Book 2001
658.827 Ber/Vtm : The vibe : the marketing handbook for every product, service and industry / Gary Bertwistle     
      The vibe : the marketing handbook for every product, service and industry / Gary Bertwistle BONUS, MELB   Book 2010
658.827 Bie/Bcb : Building corporate brands : an exploratory study / Gabriel J. Biehal and Daniel A. Sheinin     
      Building corporate brands : an exploratory study / Gabriel J. Biehal and Daniel A. Sheinin BONUS, WATERFT   Book 2001
658.827 Bla/Cbt : Co-branding : the science of alliance / editors Tom Blackett, Bob Boad     
      Co-branding : the science of alliance / editors Tom Blackett, Bob Boad BONUS, MELB   Book 1999
658.827 Bmw/Wed : Brand marketing : why we eat, drink and wear brand names     
      Brand marketing : why we eat, drink and wear brand names MELB  DVD video 2006
658.827 Boe/Wtg : Waking the giant / Kim Boehm + Peter Steidl     
      Waking the giant / Kim Boehm + Peter Steidl BONUS, MELB   Book 2005
658.827 Bon/Bat : Brand-aid : the secrets of consumerspeak / by Allan Bonsall and John Harrison     
      Brand-aid : the secrets of consumerspeak / by Allan Bonsall and John Harrison BONUS, MELB   Book 2006
658.827 Bre/Byo : Building your organization's brand : a practical guide for communicators / Brad J. Breininger ...[et.al.]     
      Building your organization's brand : a practical guide for communicators / Brad J. Breininger ...[et.al.] BONUS, W'PONDS   Book 2004
658.827 Bri/Fbr : Football brands / Sue Bridgewater     
      Football brands / Sue Bridgewater BONUS, MELB   Book 2010
658.827 Cha/Nem : The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer     
      The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer BONUS, W'BOOL   Book 2012
658.827 Che/Ubr : Understanding brands / Peter Cheverton     
      Understanding brands / Peter Cheverton BONUS, MELB   Book 2006
658.827 Cli/Bab 2009 : Brands and branding / Rita Clifton ... [and others]     
      Brands and branding / Rita Clifton ... [and others] BONUS, WATERFT   Book 2009
658.827 Cli/Fob : The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan     
      The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan BONUS, MELB   Book 2000
658.827 Con/Obd : OBD : obsessive branding disorder : the business of illusion and the illusion of business / Lucas Conley     
      OBD : obsessive branding disorder : the business of illusion and the illusion of business / Lucas Conley BONUS, MELB   Book 2008
658.827 Cow/Ubb : Understanding brands : by 10 people who do / edited by Don Cowley     
      Understanding brands : by 10 people who do / edited by Don Cowley BONUS, MELB   Book 1996
658.827 Dan/Bra    
      Brands / Marcel Danesi BONUS, MELB, WATERFT   Book 2006
      Brands / Marcel Danesi BONUS, MELB, WATERFT   Book 2006
658.827 Dav/Btb : Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A. Aaker     
      Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A. Aaker BONUS, MELB   Book 2002
658.827 Day/Dho : Designers' handbook of logos and symbols     
      Designers' handbook of logos and symbols BONUS, W'BOOL   Book 1998
658.827 Dch/Fbv 2006    
      From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony BONUS, MELB, WATERFT   Book 2006
      From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony BONUS, MELB, WATERFT   Book 2006
658.827 Dch/Fbv 2010    
      From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony MELB, W'BOOL   Book 2010
      From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony MELB, W'BOOL   Book 2010
658.827 Dec/Cpb 2003    
      Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald BONUS, MELB, W'BOOL   Book 2003
      Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald BONUS, MELB, W'BOOL   Book 2003
      Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald BONUS, MELB, W'BOOL   Book 2003
658.827 Dem/Bat    
      Brand avatar : translating virtual world branding into real world success / Alycia de Mesa BONUS, MELB, W'BOOL, WATERFT   Book 2009
      Brand avatar : translating virtual world branding into real world success / Alycia de Mesa BONUS, MELB, W'BOOL, WATERFT   Book 2009
      Brand avatar : translating virtual world branding into real world success / Alycia de Mesa BONUS, MELB, W'BOOL, WATERFT   Book 2009
658.827 Din/Nbc : Nation branding : concepts, issues, practice / Keith Dinnie     
      Nation branding : concepts, issues, practice / Keith Dinnie BONUS, MELB   Book 2008
658.827 Duf/Bai : Brand apart : insights on the art of creating a distinctive brand voice / Joe Duffy     
      Brand apart : insights on the art of creating a distinctive brand voice / Joe Duffy BONUS, MELB   Book 2005
658.827 Dun/Poa 2005    
      Principles of advertising & IMC / Tom Duncan BONUS, MELB, W'BOOL, WATERFT   Book 2005
      Principles of advertising & IMC / Tom Duncan BONUS, MELB, W'BOOL, WATERFT   Book 2005
      Principles of advertising & IMC / Tom Duncan BONUS, MELB, W'BOOL, WATERFT   Book 2005
      Principles of advertising & IMC / Tom Duncan BONUS, MELB, W'BOOL, WATERFT   Book 2005
3 additional entries    
658.827 Ell/Bab    
      Brands and brand management : critical perspectives on business and management / edited by Richard Elliott BONUS, MELB   Book 2009
      Brands and brand management : critical perspectives on business and management / edited by Richard Elliott BONUS, MELB   Book 2009
      Brands and brand management : critical perspectives on business and management / edited by Richard Elliott BONUS, MELB   Book 2009
      Brands and brand management : critical perspectives on business and management / edited by Richard Elliott BONUS, MELB   Book 2009
658.827 Ell/Ebb 2002 : The essential brand book : over 100 techniques to increase brand value / Iain Ellwood     
      The essential brand book : over 100 techniques to increase brand value / Iain Ellwood BONUS, MELB   Book 2002
658.827 Ell/Sbm    
      Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan BONUS, MELB, WATERFT   Book 2011
      Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan BONUS, MELB, WATERFT   Book 2011
658.827 Fio/Bsm    
      Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton BONUS, MELB   Book 2009
      Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton BONUS, MELB   Book 2009
658.827 FIT-P : Private labels : store brands & generic products / Philip B. Fitzell     
      Private labels : store brands & generic products / Philip B. Fitzell BONUS, MELB   Book 1982
658.827 Fol/Bbh : Balanced brand : how to balance the stakeholder forces that can make or break your business / by John Foley with Julie Kendrick     
      Balanced brand : how to balance the stakeholder forces that can make or break your business / by John Foley with Julie Kendrick BONUS, MELB   Book 2006
658.827 Fra/Saa : The science and art of branding / Giep Franzen and Sandra Moriarty     
      The science and art of branding / Giep Franzen and Sandra Moriarty BONUS, MELB   Book 2009
658.827 Gaa/Ibt : Indie brands : 30 independent brands that inspire and tell a story / [by Anneloes van Gaalen]     
      Indie brands : 30 independent brands that inspire and tell a story / [by Anneloes van Gaalen] BONUS, MELB   Book 2011
658.827 Gai/Bes    
      Brand esSense : using sense, symbol and story to design brand identity / Neil Gains MELB  Book 2014
      Brand esSense : using sense, symbol and story to design brand identity / Neil Gains MELB  Book 2014
      Brand esSense : using sense, symbol and story to design brand identity / Neil Gains MELB  Book 2014
658.827 Ger/Dlt : Designing logos : the process of creating symbols that endure / Jack Gernsheimer     
      Designing logos : the process of creating symbols that endure / Jack Gernsheimer BONUS, W'BOOL   Book 2008
658.827 Gob/Ebt : Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé     
      Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé BONUS, W'PONDS   Book 2009
658.827 Gra/Bim : The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant     
      The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant BONUS, MELB   Book 2006
658.827 Gre/Bab : Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann     
      Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann BONUS, MELB   Book 2002
658.827 Gre/Bob : The best of branding : best practices in corporate branding / James R. Gregory     
      The best of branding : best practices in corporate branding / James R. Gregory BONUS, MELB   Book 2004
658.827 Hai/Bft : Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig     
      Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig BONUS, MELB   Book 2003
658.827 Hai/Brh : Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig     
      Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig BONUS, MELB   Book 2004
658.827 Han/Gfb : Global fashion brands : style, luxury & history / edited by Joseph H. Hancock III, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith     
      Global fashion brands : style, luxury & history / edited by Joseph H. Hancock III, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith BONUS, MELB   Book 2014
658.827 Har/Btn : Brands : the new wealth creators / edited by Susannah Hart and John M. Murphy     
      Brands : the new wealth creators / edited by Susannah Hart and John M. Murphy BONUS, MELB   Book 1998
658.827 Hed/Bmr : Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre     
      Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre BONUS, MELB   Book 2009
658.827 Hol/Bfn    
      Branding for nonprofits : developing identity with integrity / DK Holland BONUS, MELB, WATERFT   Book 2006
      Branding for nonprofits : developing identity with integrity / DK Holland BONUS, MELB, WATERFT   Book 2006
658.827 Hol/Gbh : The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis     
      The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis BONUS, MELB   Book 2008
658.827 Hol/Hbb : How brands become icons : the principles of cultural branding / Douglas B. Holt     
      How brands become icons : the principles of cultural branding / Douglas B. Holt BONUS, MELB   Book 2004
658.827 Ind/Bbh : Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind     
      Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind BONUS, MELB   Book 2005
658.827 Kan/Bdc : Branding.com : online branding for marketing success / Deborah Kania     
      Branding.com : online branding for marketing success / Deborah Kania BONUS, MELB   Book 2001
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