Title Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

Edition Sixth edition Published New York, N.Y. ; London : McGraw-Hill/Irwin, [2004] ©2004

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	659.1 Bel/Aap		AVAILABLE

Description 1 volume (various pagings) : color illustrations ; 29 cm + 1 computer optical disc (4 3/4 in.) Series The McGraw-Hill/Irwin series in marketing McGraw-Hill/Irwin series in marketing. Notes Previous ed.: 2001 Bibliography Includes bibliographical references and indexes Subject Advertising. Sales promotion. Communication in marketing. Author Belch, Michael A. ISBN 0071214380 International edition 0072866144 set 0072536764 0073041238 computer disc

  Permalink