| Description |
1 online resource (xvii, 318 pages) : illustrations |
| Series |
Routledge introductions to media and communications |
|
Routledge introductions to media and communications.
|
| Contents |
Advertising and common sense -- Advertising agencies : mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology |
| Summary |
"Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader." "Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography." "Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism."--Jacket |
| Bibliography |
Includes bibliographical references (pages 289-314) and index |
| Notes |
Print version record |
| Subject |
Advertising.
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Advertising
|
| Form |
Electronic book
|
| ISBN |
9780203493199 |
|
0203493192 |
|
9786611931919 |
|
6611931910 |
|
9781134530502 |
|
1134530501 |
|
9781134530458 |
|
1134530455 |
|
9781134530496 |
|
1134530498 |
|
