Title Brand new experience : the emergent marketplace / Max Lenderman

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (32 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Latest thinking in experiential marketing : shaping the future of global brands Henry Stewart talks. Marketing & management collection. Latest thinking in experiential marketing Contents Just how impressive is the emerging marketplace of hyper-developing countries? -- What is experiential marketing? -- Two big themes: brand and consumer -- The experience of brand authenticity -- The experience of consumer engagement Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Brand choice. Branding (Marketing) branding. Brand choice. Branding (Marketing) Form Streaming video

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