Title Branding the experience, experiencing the brand / Jonathan Singer

Published London : Henry Stewart Talks, 2009

Click on the following:
HSTalks Business & Management Collection

Copies

Description 1 streaming video file (29 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Latest thinking in experiential marketing : shaping the future of global brands Henry Stewart talks. Marketing & management collection. Latest thinking in experiential marketing Contents Small is the new big -- The product is the star -- Location, location, location -- Obsessive compulsive execution -- Internal innovation -- Added value -- Relationships Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Brand choice. Branding (Marketing) branding. Brand choice. Branding (Marketing) Form Streaming video

  Permalink