Title Brands and play : experiential marketing in gaming and virtual worlds / Sean MacPhedran

Published London : Henry Stewart Talks, 2009

Click on the following:
HSTalks Business & Management Collection

Copies

Description 1 streaming video file (48 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Latest thinking in experiential marketing : shaping the future of global brands Henry Stewart talks. Marketing & management collection. Latest thinking in experiential marketing Contents Why we play -- Who plays -- How to play (as a brand) -- Types of play -- The future of play Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Brand choice. Branding (Marketing) Video games. Virtual reality. Virtual Reality branding. virtual reality. Brand choice Branding (Marketing) Computer games. Virtual reality Form Streaming video

  Permalink