Title Competing on value : bridging the gap between brand and customer value / Stan Maklan and Simon Knox

Published London : Financial Times, Pitman Publishing, 1998

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 Kno/Cov		AVAILABLE

Description xviii, 236 pages : illustrations ; 25 cm Notes Includes index Bibliography Includes bibliographical references and index Subject Brand choice. Brand name products -- Valuation. Consumer satisfaction. Marketing. Author Knox, Simon. ISBN 0273631055 (hbk.)

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