Title Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera

Published Cambridge, MA : Marketing Science Institute, 2001

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8343 Aak/Csa		AVAILABLE

Description 49 pages : illustrations ; 28 cm Series Report ; no. 01-113 Report (Marketing Science Institute) ; no. 01-113 Notes "Working paper series." "Working paper." Bibliography Includes bibliographical references (pages 43-49) Subject Brand choice. Business names. Consumers' preferences. Author Benet-Martínez, Verónica. Garolera, Jordi.

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