Title Creative ideation / Lee Parkinson

Published London : Henry Stewart Talks, 2009

Click on the following:
HSTalks Business & Management Collection

Copies

Description 1 streaming video file (39 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Latest thinking in experiential marketing : shaping the future of global brands Henry Stewart talks. Marketing & management collection. Latest thinking in experiential marketing Contents Setting the scene -- Welcome to the world of the new consumer -- A definition of experiential marketing -- Creating an experience -- In terms of marketing, what is experience? -- Creative ideation -- Beyond the creative Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Brand choice. Branding (Marketing) branding. Brand choice. Branding (Marketing) Form Streaming video

  Permalink