Title Diluting beliefs about family brands : when brand extensions have a negative impact / Deborah Roedder John, Barbara Loken

Published Cambridge, Mass. : Marketing Science Institute, 1992

Copies

Location	Call no.	Vol.	Availability
W'PONDS	658.8343 Joh/Dba	92/122	AVAILABLE

Description 27 cm. : illustrations ; 28 cm Series Report ; no. 92-122 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 92-122 Notes Working paper Bibliography Includes bibliographical references (pages 25-26) Subject Brand choice. Consumers -- Attitudes. Author Loken, Barbara.

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