Title The effects of sequential introduction of brand extensions / Kevin Lane Keller, David A. Aaker

Published Cambridge, Mass. : Marketing Science Institute, 1991

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8343 Kel/Eos	91/118	AVAILABLE

Description 36 pages ; 30 cm Series Report ; 91-118 Technical working paper Report (Marketing Science Institute) ; 91-118 Notes "June 1991." Bibliography Bibliography: pages 33-35 Subject Brand choice. Brand name products -- Valuation. Author Aaker, David A. Marketing Science Institute.

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