Title The behavioral economics of brand choice / Gordon R. Foxall ... [and others]

Published Basingstoke : Palgrave Macmillan, 2007

Copies

Location	Call no.	Vol.	Availability
W'PONDS	658.8343 Fox/Beo		AVAILABLE

Description xix, 292 pages ; 22 cm Bibliography Includes bibliographical references and index Subject Brand choice. Consumer behavior. Author Foxall, G. R. ISBN 9780230006836 hardback 0230006833 hardback

  Permalink