Title Harley Davidson : creating experience from strategy / Robert Grant

Published London : Henry Stewart Talks, 2018

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (4 min.) : color, sound) Series Business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary 880-01 This case study considers Harley Davidson's business strategy transition during the late 1990s. As Harley Davidson had suffered prolonged lack of investment, its resource capabilities significantly lagged that of its rivals. However, by focusing on supplying the 'Harley Davidson experience' rather than simply motorcycles, the company successfully nullified the technological edge enjoyed by its competitors 880-01/(Q This case study considers Harley Davidsonђ́ةs business strategy transition during the late 1990s. As Harley Davidson had suffered prolonged lack of investment, its resource capabilities significantly lagged that of its rivals. However, by focusing on supplying the ђ́بHarley Davidson experiencеђ́ة rather than simply motorcycles, the company successfully nullified the technological edge enjoyed by its competitors Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: The resource-based view of strategy Title from title frames Subject Harley-Davidson Motor Company. SUBJECT Harley-Davidson Motor Company. fast (OCoLC)fst00554184 Subject Brand choice. Branding (Marketing) -- Case studies Corporate turnarounds -- United States -- Case studies Customer loyalty -- Case studies Motorcycle industry -- United States Brand choice. Branding (Marketing) Corporate turnarounds. Customer loyalty. Motorcycle industry. United States. Genre/Form Case studies. Form Streaming video

Other Titles Resource-based view of strategy Resource-based view of strategy Resource-based view of strategy Resource-based view of strategy

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