Title The marketing series. 3, The power of the brand / [TV Choice Productions]

Published Kent, England : TV Choice, 2010

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Description 1 online resource (55 min.) Summary Explaining that customers form valuable emotional attachments to specific brands, this DVD examines the secrets behind successful brands. It considers ways to maintain a brand’s strength Notes Title from resource description page (viewed August 18, 2015) In English Subject Brand choice. Branding (Marketing) Branding (Marketing) -- Psychological aspects Marketing -- Planning branding. Brand choice. Branding (Marketing) Marketing -- Planning. Genre/Form Educational films. Educational films. Films éducatifs. Form Streaming video Author TV Choice Productions, production company.

Other Titles Power of the brand

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