Title Marketing straight to the heart / Barry Feig

Published New York : AMACOM, ©1997

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Description 1 online resource (xi, 210 pages) : illustrations Notes Includes index English Print version record Subject Brand choice. Motivation research (Marketing) Marketing -- Psychological aspects BUSINESS & ECONOMICS -- Marketing -- General. BUSINESS & ECONOMICS -- Distribution. Brand choice Marketing -- Psychological aspects Motivation research (Marketing) Form Electronic book LC no. 96052678 ISBN 0585034346 9780585034348

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