Title A niche share approach for assessing brand performance and identifying competitive groups / George R. Milne and Charlotte H. Mason

Published Cambridge, Mass. : Marketing Science Institute, 1994

Copies

Location	Call no.	Vol.	Availability
W'PONDS	658.8343 Mil/Nsa	94/107	AVAILABLE

Description 30 pages ; 28 cm Series Report ; no. 94-107 Technical working paper Report (Marketing Science Institute) ; no. 94-107 Notes Technical working paper Bibliography Includes bibliographical references (pages 29-30) Subject Brand choice. Branding (Marketing) Market segmentation. Market share. Author Mason, Charlotte H. Marketing Science Institute (Cambridge, Mass.))

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