Title Point-of-purchase

Published India : VJ Media Works Pvt. Ltd. : Athena Information Solutions Pvt. Ltd

Online access available from: Gale General OneFile    01 Oct. 2009 - 31 July 2020 View Resource Record   Westlaw    View Resource Record

Copies

Description Online resource Summary Updates the industry to explore brand communication options at retail. Covers the in-store activities of brands, retail promotions, review of POP products, consumer behavior and various resources relating to vendor contact details and new products Prior Title POP today Notes Description based on: Publisher's website (November 2010) File Type Text (Electronic publication) Subject Advertising -- Brand name products Brand choice Consumer behavior Form Electronic journal

  Permalink