Title A schema unification model of brand extensions / Sheri Bridges

Published Cambridge, Mass. : Marketing Science Institute, 1992

Copies

Location	Call no.	Vol.	Availability
W'PONDS	658.8343 Bri/Sum	92/123	AVAILABLE

Description 36 pages ; 28 cm Series Report ; no. 92-123 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 92-123 Notes Working paper Bibliography Includes bibliographical references (pages 33-35) Subject Brand choice. Consumers -- Attitudes. Author Marketing Science Institute (Cambridge, Mass.))

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