Title Secrets of branding. Episode 1, The power of brands / series producers, Joanna Bartholomew, Matt Hill ; director, Matt Hill ; a Blakeway Production for CCTV 2

Published London, England : BBC Worldwide, 2014

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Description 1 online resource (52 minutes) Summary A look at how branding became such a powerful asset, and how it can embody the culture and heritage of a country Notes Title from title screen (viewed July 13, 2021) Performer Narrated by: Joanna Bartholomew Notes In English with occasional passages in French with English subtitles Subject Coca-Cola Company. Walt Disney Company. Cartier (Firm) SUBJECT Cartier (Firm) fast (OCoLC)fst00582367 Coca-Cola Company. fast (OCoLC)fst00541496 Walt Disney Company. fast (OCoLC)fst00622498 Subject Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. branding. Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Genre/Form Educational television programs. Educational television programs. Émissions éducatives télévisées. Form Streaming video Author Hill, Matthew (Producer), director, producer. Bartholomew, Joanna, producer, narrator BBC Worldwide Ltd., film distributor. Blakeway Productions, production company.

Other Titles Secrets of branding. Episode 1, Power of brands

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