Title Secrets of branding. Episode 2, Persistence / series producer, Joanna Bartholomew ; director, Steve Barrett ; a Blakeway Production for CCTV 2

Published London, England : BBC Worldwide, 2014

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Description 1 online resource (50 minutes) Summary Including brands such as Aston Martin and Gucci, this episode looks at how brands exploit their illustrious histories in different ways Notes Title from title screen (viewed July 13, 2021) Performer Narrated by: Joanna Bartholomew Notes In English with occasional passages in French with English subtitles Subject Château Lafite Rothschild (Winery) -- History Gucci (Firm) -- History SUBJECT Château Lafite Rothschild (Winery) fast (OCoLC)fst01978882 Gucci (Firm) fast (OCoLC)fst00626005 Subject Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. branding. Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Genre/Form Educational television programs. History. Educational television programs. Émissions éducatives télévisées. Form Streaming video Author Barrett, Steve (Television director), director Bartholomew, Joanna, producer, narrator BBC Worldwide Ltd., film distributor. Blakeway Productions, production company.

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