Title Secrets of branding. Episode 3, Innovation / series producer and director, Joanna Bartholomew ; a Blakeway Production for CCTV 2

Published London, England : BBC Worldwide, 2014

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Description 1 online resource (49 minutes) Summary A looks at four hugely successful brands that have made innovation central to their strategy, including Burberry, 3M, IKEA and Audi Notes Title from title screen (viewed July 13, 2021) Performer Narrated by: Joanna Bartholomew Notes In English Subject Ikea (Firm) Audi AG. Burberry (Firm) SUBJECT Audi AG. fast (OCoLC)fst00657703 Burberry (Firm) fast (OCoLC)fst01608047 Ikea (Firm) fast (OCoLC)fst01717240 Subject Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. branding. Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Genre/Form Educational television programs. Educational television programs. Émissions éducatives télévisées. Form Streaming video Author Bartholomew, Joanna, producer, narrator, director BBC Worldwide Ltd., film distributor. Blakeway Productions, production company.

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