Title Secrets of branding. Episode 5, Going global / series producer, Joanna Bartholomew ; filmed and directed by Faye Gilbert ; a Blakeway Production for CCTV 2

Published London, England : BBC Worldwide, 2014

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Description 1 online resource (50 minutes) Summary We look at how an understanding of local culture, taste and infrastructure are imperative in selling brands abroad Notes Title from title screen (viewed July 13, 2021) Performer Narrated by: Joanna Bartholomew Notes In English Subject International business enterprises. Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. branding. Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. International business enterprises. Genre/Form Educational television programs. Educational television programs. Émissions éducatives télévisées. Form Streaming video Author Gilbert, Faye W., director, filmmaker Bartholomew, Joanna, producer, narrator BBC Worldwide Ltd., film distributor. Blakeway Productions, production company.

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