Title Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig

Published London : Kogan Page Limited, 2003

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 Hai/Bft		AVAILABLE

Description viii, 310 pages ; 24 cm Bibliography Includes bibliographical references and index Subject Branding (Marketing) Brand loyalty. Brand choice. ISBN 0749439270 :

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