Title Brand Imitation

Edition 2nd ed Published New Delhi : Himalaya Pub. House, 2010

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Description 1 online resource (189 pages) Contents COVER; CONTENTS; BRANDING; BRAND IMITATION; CONSUMER BEHAVIOUR AND BRAND IMITATION; LAWS GOVERNING IMITATION Summary 1. BRANDING 2. BRAND IMITATION3. CONSUMER BEHAVIOUR AND BRAND IMITATION4. LAWS GOVERNING IMITATION Bibliography Includes bibliographical references Notes English Print version record Subject Brand choice. Brand loyalty. Brand choice Brand loyalty Form Electronic book Author Pandey, Sanjay ISBN 9789350431962 9350431963 1282811991 9781282811997 9786612811999 6612811994 1441674667 9781441674661 6000040016 9786000040017

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