Description |
1 online resource (1 PDF (xvii, 154 pages)) |
Series |
Selling and sales force management collection, 2163-9582 |
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Selling and sales force management collection. 2163-9582
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Contents |
1. Key account management, organizational alignment, and the selling center -- 2. Building and delivering value to key accounts -- 3. Leveraging collaborative CRM and technology -- 4. Business customer marketing and key account development -- Conclusion -- Biographies -- References -- Index |
Summary |
Now more than ever, companies are faced with a critical and challenging truth. Today's customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make difficult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly, supply side organizations are working to design and implement key account programs to meet or exceed these expectations. Key account management is a specific business strategy that involves complex sales processes, large-scale negotiations, and the alignment of multiple internal and external stakeholders. This multi-pronged process is anything but straightforward, and the business world is filled with examples of key account programs that have not achieved the expected results. This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts |
Analysis |
Key account management |
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key account managers |
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large customers |
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complex sales |
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selling center |
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buying center |
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buyer-seller relationships |
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sales management and leadership |
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value co-creation |
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collaborative CRM |
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sales technology |
Notes |
Title from PDF title page (viewed on May 22, 2015) |
Bibliography |
Includes bibliographical references (pages 147-149) and index |
Subject |
Selling -- Key accounts.
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Marketing -- Key accounts.
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Customer services.
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Customer services
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Marketing -- Key accounts
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Selling -- Key accounts
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Form |
Electronic book
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Author |
Herman, Carl A., author
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ISBN |
9781631571756 |
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1631571753 |
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1631571745 |
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9781631571749 |
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