Title Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world / Bruce Philp

Published Toronto : McClelland & Stewart, [2011] ©2011

Copies

Location	Call no.	Vol.	Availability
W'BOOL	658.8343 Phi/Cru		AVAILABLE

Description xiv, 274 pages ; 22 cm Bibliography Includes bibliographical references and index Notes Issued also in electronic format Subject Consumer behavior. Brand choice. Branding (Marketing) Social responsibility of business. Sustainable living. ISBN 9780771070020 0771070020

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