Title Creating customer value through strategic marketing planning : a management approach / by Edwin J. Nijssen and Ruud T. Frambach

Published Boston : Kluwer Academic Publishers, [2001] ©2001

Copies

Location	Call no.	Vol.	Availability
MELB	658.802 Nij/Ccv		AVAILABLE

Description 152 pages : illustrations ; 25 cm Bibliography Includes bibliographical references (pages 147-152) and index Subject Marketing -- Decision making. Marketing -- Management. Author Frambach, Ruud T., 1965- LC no. 00052101 ISBN 0792372727 alkaline paper

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