Title The one to one future : building business relationships one customer at a time / Don Peppers & Martha Rogers

Published New York : Currency Doubleday, 1997

Copies

Location	Call no.	Vol.	Availability
MELB	658.812 Pep/Oto		AVAILABLE

Description xxxii, 429 pages ; 19 cm Notes "A Currency paperback"--T.p. verso Subject Market segmentation. Sales promotion. Consumers' preferences. Customer relations. Author Rogers, Martha, 1952- ISBN 0385485662

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