| Description |
111 pages ; 21 cm |
| Contents |
Machine derived contents note: Part One: Mantras For The Mind -- To Build a Big Brand, Adopt a Short Brand Name -- Don?t Let Jazzy Research Replace Common Sense -- Use Benefit Segmentation to Build Brands -- Sample to Sell Ample -- Don?t Hesitate to Communicate -- Like Salt, Use Advertising in the Right Proportion -- Jo Dikhta Hai Woh Bikta Hai (What is Visible, Sells) -- Brand Images are Fragile, Handle with Care -- Your Consumer?s Needs Come First -- Don?t Underprice Yourself -- Brands Must Make Profit, Not Only Noise -- Focus on Consumption Rather than Purchase -- Part Two: Mantras For The Heart -- Be Humble, or You Will Tumble -- Build Relationships to Build Brands -- Respect Your Retailers -- Avoid Generality to Give Your Brand a Personality -- Nurture Your Brand as You would a Child -- Service is the First Step to a Great Brand -- Remember, Consumers Look for Perceived Value in Brands -- Don?t Sell the Right Product to the Wrong Audience -- Pay Heed to Consumer Emotions -- Don?t Prejudge Your Consumer -- Respect the Local Consumer -- Be Honest, Don?t Con |
| Subject |
Brand name products.
|
|
Customer relations.
|
| LC no. |
00069813 |
| ISBN |
0761995250 paperback |
|
8178290022 India |
|
