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Author
Chapman, Randall G.
Title
BRANDS : a marketing game / Randall G. Chapman
Published
Englewood Cliffs, N.J. : Prentice Hall, [1993]
©1993
Copies
Location
Call no.
Vol.
Availability
MELB
658.800285 Cha/Bam
AVAILABLE
Description
xi, 83 pages : illustrations ; 28 cm
Notes
"BRANDS is a subset of BRANDMAPS ..." -- Back cover
Includes index
SUBJECT
BRANDS (Computer program)
Subject
Marketing -- Computer programs.
Marketing -- Computer simulation.
Product management -- Computer programs.
Product management -- Computer simulation.
ISBN
0130874043 (paperback)
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