| Description |
1 online resource |
| Contents |
V. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z |
| Summary |
Annotation. <p><em>Request a FREE 30-day online trial to this title at www.sagepub.com/freetrial<br /><br /></em>This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.</p> |
| Notes |
Cataloged from vendor-supplied metadata |
|
Linda Swayne, Mark Dodds |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Mode of access: World Wide Web |
| Subject |
Sports -- Management -- Encyclopedias
|
|
Marketing -- Encyclopedias
|
| Form |
Electronic book
|
| Author |
Swayne, Linda E
|
|
Dodds, Mark
|
|
Sage Publications, inc
|
|
Sage eReference (Online service)
|
| ISBN |
9781412994156 (electronic bk.) |
|
1412994152 (electronic bk.) |
|
