Title Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, PhD, M.P.H., M.C.H.E.S., Ball State University, Brad L. Neiger, Ph. D., M.C.H.E.S., Brigham Young University, Rosemary Thackeray, Ph. D., M.P.H., Brigham Young University

Edition Seventh edition Published [New Jersey] : Pearson, [2017]

Copies

Location	Call no.	Vol.	Availability
MELB	613.068 Mck/Pia 2017		AVAILABLE
MELB	613.068 Mck/Pia 2017		AVAILABLE
MELB	613.068 Mck/Pia 2017		AVAILABLE
MELB	613.068 Mck/Pia 2017		AVAILABLE

Description xviii, 478 pages : illlustrations ; 24 cm Contents Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting Summary Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis-2015 (HESPA-2015), and reflects the latest trends in the field Bibliography Includes bibliographical references (pages 433-458) and indexes Subject Health promotion. Health planning. Health education. Health Promotion. Health Planning. Health Education. Program Evaluation. SUBJECT United States. https://id.nlm.nih.gov/mesh/D014481 Author Neiger, Brad L., author Thackeray, Rosemary, author LC no. 2015044450 ISBN 9780134219929 (paperback) 0134219929 (paperback)

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