| Description |
1 online resource (253 p.) |
| Series |
Rethinking Southeast Asia Series |
|
Rethinking Southeast Asia Series
|
| Contents |
Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Illustrations -- Acknowledgements -- Abbreviations -- Note On Transliteration -- Introduction -- Notes -- References -- 1 Brand New Authoritarianism? -- Nation Branding in Authoritarian Regimes -- Authoritarian Legitimation -- Strategic National Myths -- Thailand: From Nation Building to Nation Branding -- Nation Building and the Origins of the Modern Thai Nation State -- Constitutionalism, Military Nationalism, and the Incomplete Regime Transition |
|
Royal Nationalism and the Monarchy-military Alliance -- Hyper-royalism, Network Monarchy, and Virtuous Rule -- Nation Branding and the Challenge of Traditional Power Arrangements -- A Clash of Two Nation Brands? -- Conclusion -- Notes -- References -- 2 Building Thailand's Post-Coup Brand -- Framework -- Strategy -- Actors -- Themes -- Branding in 2014: Happiness, Nostalgia, and Values -- Branding in 2015: Thainess, Bikes, and Kings -- Branding in 2016: Leadership, Sustainability, and Economic Modernity (The Passing of King Bhumibol) -- Branding in 2017: Grief, Digitalisation, and Thailand 4.0 |
|
Branding in 2018: History, Festivals, and Costumes -- Branding in 2019: Partnership, Pracharat, and Manners -- Conclusion -- Notes -- References -- 3 Thailand's External Branding -- Tourism -- Economy -- Foreign Direct Investment -- Foreign Policy -- Conclusion -- Notes -- References -- 4 Thailand's Internal Branding -- Education -- Culture -- Public Relations -- Private Sector -- Conclusion -- Notes -- References -- 5 Public Reactions to Nation Branding -- Thailand 4.0 -- Pride of Thailand -- Phrik Kaeng -- Travelling Thailand Is Fun -- Conclusion -- Notes -- References |
|
6 From Nation Branding to Political Marketing -- Towards the 2019 Election -- From Pracharat to Palang Pracharat -- Name and Logo -- Policies -- Campaign Strategy -- Prime Ministerial Candidate -- The NCPO's Brand Resonance -- Future of Nation Branding in Thailand -- Conclusion -- Notes -- References -- Conclusion -- Note -- References -- Index |
| Notes |
Description based upon print version of record |
| Subject |
Place marketing -- Political aspects -- Thailand
|
|
Authoritarianism -- Thailand
|
|
Authoritarianism
|
|
Thailand
|
| Form |
Electronic book
|
| ISBN |
9781000898002 |
|
1000898008 |
|
