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301
Book
2009

Contemporary research in e-branding




Hershey, PA : Information Science Reference, [2009]

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 W'BOOL  658.872 Ban/Cri  AVAILABLE
302
Book
2009

Emotional branding : the new paradigm for connecting brands to people


Gobé, Marc.
Updated and revised edition
New York : Allworth Press, [2009]

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 W'PONDS  658.827 Gob/Ebt  AVAILABLE
307
Streaming video
2009

Place branding and product-place image effects


Papadopoulos, N. G. (Nicolas G.), 1946-



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311
Streaming video
2008

Creative Inspirations: Troika Design Group, Design and Branding Agency


Design Group, Troika speaker

Carpenteria, CA linkedin.com, 2008

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312
Streaming video
2008

Ethical branding


Patterson, Anthony.



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314
Book
2008

Branding New York : how a city in crisis was sold to the world


Greenberg, Miriam.

New York : Routledge, 2008

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 WATERFT BUSINESS  659.1997491 Gre/Bny  AVAILABLE
315
Book
2008

Best practice cases in branding : lessons from the world's strongest brands


Keller, Kevin Lane, 1956-
Third edition
Upper Saddle River, N.J. : Pearson Education, [2008]

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 WATERFT BUSINESS  658.827 Kel/Bpc 2008  AVAILABLE
 MELB  658.827 Kel/Bpc 2008  AVAILABLE
 MELB  658.827 Kel/Bpc 2008  AVAILABLE
316
Book
2008

Nation branding : concepts, issues, practice


Dinnie, Keith.
First edition
Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2008

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 MELB  658.827 Din/Nbc  AVAILABLE
317
Book
2008

Contemporary thoughts on corporate branding and corporate identity management




Basingstoke, [England] : Palgrave Macmillan, [2008]

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 MELB  659.2 Mel/Cto  AVAILABLE
318
Book
2008

Public health branding : applying marketing for social change




Oxford ; New York : Oxford University Press, 2008

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 MELB  362.10688 Eva/Phb  AVAILABLE
319
Book
2008

Myths, symbols and branding : Türkish national identity and the EU


Sitki, Hatice.

[Place of publication not identified] : [publisher not identified], 2008

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 MELB  305.8 Sit/Msa  AVAILABLE
324
328
329
Book
2007

The philosophy of branding : great philosophers think brands


Braun, Thom, 1953-
Paperback edition
London ; Philadelphia : Kogan Page, 2007

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 MELB  658.82701 Bra/Pob  AVAILABLE
330
Book
2007

Destination branding for small cities : the essentials for successful place branding


Baker, Bill.

Portland, Ore. : Creative Leap Books, [2007]

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 MELB  338.479106 Bak/Dbf  DUE 23-05-24
332
E-book
2007

Branding for dummies


Chiaravalle, Bill



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337
Book
2006

Branding for nonprofits : developing identity with integrity


Holland, DK.

New York : Allworth Press, [2006]

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 WATERFT BUSINESS  658.827 Hol/Bfn  AVAILABLE
 MELB  658.827 Hol/Bfn  AVAILABLE
338
Book
2006

Museum branding : how to create and maintain image, loyalty, and support


Wallace, Margot A., 1941-

Lanham, MD : AltaMira Press, [2006]

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 MELB  069.068 Wal/Mbh  AVAILABLE
 MELB  069.068 Wal/Mbh  AVAILABLE
339
E-book
2006

Internal branding and HRM at Virgin


Verma, Mridu, author

[Hyderabad, Andhra Pradesh] : IBS Center for Management Research, [2006]

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341
Book
2005

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age


Mathieson, Rick.
First edition
New York : AMACOM, [2005]

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 MELB  658.872 Mat/But  AVAILABLE
342
Book
2005

Beyond branding : how the new values of transparency and integrity are changing the world of brands



paperback edition
London ; Sterling, Va. : Kogan Page, 2005

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 MELB  658.827 Ind/Bbh  AVAILABLE
343
Location Call no. Vol. Availability
 MELB  658.827 Tyb/Kob  AVAILABLE
344
Book
2005

Branding TV : principles and practices


McDowell, Walter.
Second edition
Oxford : Focal, [2005]

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 MELB  384.551 Mcd/Btv 2005  AVAILABLE
345
Book
2005

The power of retail branding : innovative marketing strategies for achieving brandpower




New York : Visual Reference Publications, 2005

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 MELB  658.827 Win/Por  AVAILABLE
346
Book
2005

The art of apple branding : Australian apple case labels and the industry since 1788


Cowles, Christopher Alan, 1942-
First edition
Hobart, Tas. : Apples from Oz, 2005

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 ADPML SPC  338.174110994 Cow/Aoa  LIB USE ONLY
347
E-book
2005

Branding TV : principles and practices


McDowell, Walter
[2nd ed.]


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349
E-book
2005

Branding TV : Principles and Practices


McDowell, Walter.
2nd ed


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