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 entries 370-502
451
E-book
2013

Shaping China's global imagination : branding nations at the World Expo


Wang, Jian, 1965 November 5- author.
First edition
New York, NY : Palgrave Macmillan, 2013

Rating:

 
452
E-book
2013

Pro SharePoint 2013 : branding and responsive web development


Overfield, Eric, author

[Berkeley, California] : Apress, [2013]

Rating:

 
454
E-book
2012

Packaging design : successful product branding from concept to shelf


Klimchuk, Marianne Rosner
Second edition
Hoboken, NJ : John Wiley & Sons, 2012

Rating:

 
457
E-book
2011

The Banyan Tree : branding the intangible


Wirtz, Jochen

[Bingley] : Emerald Group Publishing Limited, 2011

Rating:

 
 
458
459
Book
2011

Brand Atlas : Branding intelligence made visible


Wheeler, Alina, author

Hoboken, New Jersey : Wiley, [2011]

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 MELB  658.827 Whe/Bab  AVAILABLE
 W'PONDS  658.827 Whe/Bab  AVAILABLE
462
E-book
2011

The new rules of green marketing : strategies, tools, and inspiration for sustainable branding


Ottman, Jacquelyn A

Sheffield [England] : Greenleaf Publishing : Berrett-Koehler, [2011]

Rating:

 
463
Book
2010

Branded : branding in sport business




Durham, N.C. : Carolina Academic Press, [2010]

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 MELB  796.00688 Lee/Bbi  AVAILABLE
464
Book
2010

Affinity : beyond branding


Goldfarb, Martin.

Toronto : McArthur, [2010]

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 W'PONDS  658.80019 Gol/Abb  AVAILABLE
465
Book
2010

Iron fists : branding the 20th century totalitarian state


Heller, Steven.

London : Phaidon, 2010

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 MELB  741.6740904 Hel/Ifb  AVAILABLE
466
E-book
2010

En clave de marcas



2nd ed


Rating:

 
467
E-book
2010

Towards effective place brand management : branding European cities and regions




Cheltenham, UK ; Northampton, MA : Edward Elgar, [2010]

Rating:

 
469
E-book
2010

Storytelling : branding in practice


Fog, Klaus.
2nd ed


Rating:

 
470
Streaming video
2009

Hearts and minds : digital branding for nonprofit organizations


Landreth Grau, Stacy (Associate Professor, Texas Christian University, USA)



Rating:

 
471
E-book
2009

Marketing cities : place branding in perspective


International Conference "City Marketing: Place Branding in Perspective" (2008 : Berlin, Germany)



Rating:

 
472
Book
2009

Brand avatar : translating virtual world branding into real world success


De Mesa, Alycia.

Basingstoke [England] ; New York : Palgrave Macmillan, 2009

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 MELB  658.827 Dem/Bat  AVAILABLE
 WATERFT BUSINESS  658.827 Dem/Bat  AVAILABLE
 W'BOOL  658.827 Dem/Bat  AVAILABLE
473
Book
2009

Super identity : super ID collection of branding concepts in action




Hong Kong : AllRightsReserved Ltd., 2009

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 MELB  741.6 All/Sis  AVAILABLE
474
Book
2009

Designing brand identity : an essential guide for the entire branding team


Wheeler, Alina, author
Third edition
Hoboken, N.J. : John Wiley & Sons, 2009

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 MELB  658.827 Whe/Dbi 2009  AVAILABLE
479
Book
2008

Retail marketing : a branding and innovation approach


Miller, Dale.
First edition
Prahran, Vic. : Tilde University Press, 2008

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 MELB  658.8 Mil/Rma 2008  AVAILABLE
480
Book
2008

OBD : obsessive branding disorder : the business of illusion and the illusion of business


Conley, Lucas.

New York : PublicAffairs ; London : Perseus Running [distributor], 2008

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 MELB  658.827 Con/Obd  AVAILABLE
481
Book
2008

Iron fists : branding the 20th-century totalitarian state


Heller, Steven.

London ; New York, NY : Phaidon, 2008

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 W'BOOL  741.674 Hel/Ifb  AVAILABLE
482
Book
2007

Fl!p : how counter-intuitive thinking is changing everthing-from branding and strategy to technology and talent


Sheahan, Peter.

North Sydney, N.S.W. : Random House Australia, 2007

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 MELB  650.1 She/Fnc  AVAILABLE
484
487
Book
2006

c/id : visual identity and branding for the arts


King, Emily.

London : Laurence King Publishing, 2006

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 MELB  708 Kin/Cvi  AVAILABLE
488
Book
2005

The committed enterprise : making vision, values, and branding work


Davidson, J. H. (J. Hugh), 1935-
Second edition
Oxford ; Boston : Elsevier/Butterworth-Heinemann, 2005

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 MELB  658.4 Dav/Cem 2005  AVAILABLE
489
Book
2005

Global brand strategy : unlocking branding potential across countries, cultures & markets


Van Gelder, Sicco, 1964-

Sterling, Va. : Kogan Page Limited, 2005

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 MELB  658.827 Van/Gbs  AVAILABLE
490
Book
2005

Fashion brands : branding style from Armani to Zara


Tungate, Mark, 1967-

Sterling, Va. : Kogan Page, 2005

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 W'BOOL  687.0688 Tun/Fbb  AVAILABLE
493
Book
2004

Brand babble : sense and nonsense about branding


Schultz, Don E.

Mason, Ohio : Thomson/South-Western, [2004]

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 MELB  658.827 Sch/Bbs  AVAILABLE
494
Book
2004

How brands become icons : the principles of cultural branding


Holt, Douglas B.

Boston, Mass. : Harvard Business School Press, [2004]

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 MELB  658.827 Hol/Hbb  AVAILABLE
496
Location Call no. Vol. Availability
 MELB  659.285 Bal/Rtc  AVAILABLE
497
Book
2003

Brand failures : the truth about the 100 biggest branding mistakes of all time


Haig, Matt.

London : Kogan Page Limited, 2003

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 MELB  658.827 Hai/Bft  AVAILABLE
498
Book
2002

World heritage icon value : contribution of world heritage branding to nature tourism


Buckley, Ralf C

Canberra : The Commission, 2002

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 MELB  333.720994 Buc/Whi  AVAILABLE
499
Streaming video
2001

Videofashion men.




New York, NY : Videofashion, 2001

Rating:

 
500
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