| Description |
1 online resource (xlix, 674 pages) |
| Series |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser |
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Developments in Marketing Science
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| Contents |
Intro -- 2019 Academy of Marketing Science® Annual Conference -- AMS Officers (2018-2020) -- AMS Board of Governors -- 2019 AMS Annual Conference Co-Chairs -- 2019 AMS Annual Conference Tracks and Track Chairs -- 2019 AMS Annual Conference Reviewers -- Preface -- Acknowledgments -- Contents -- Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity: An Abstract -- Between a Banker and a Barbie: The Illusions of Social Media: An Abstract |
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A Longitudinal Review of Models in Marketing Research: An Abstract -- What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research: An Abstract -- Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective: An Abstract -- Decision-Making and Interruptions: An Abstract -- Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy: An Abstract -- Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers: An Abstract |
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All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations: An Abstract -- All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions: An Abstract -- All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation: An Abstract -- All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? An Abstract -- Non-Compliance Is a Double-Edged Sword: An Abstract |
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A Critical Review of Institutional Theory in Marketing: An Abstract -- Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions: An Abstract -- Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry: An Abstract -- Special Session: "The World Needs Storytellers": New Research Avenues for Storytelling in Marketing: An Abstract -- Special Session: Measuring Salesperson Storytelling: An Abstract -- How do International Co-branding Alliances Affect Host Country Consumers' Purchase Intention? An Abstract |
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Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics: An Abstract -- Product Innovation Determinants and Export Performance in French and Ukrainian SMEs -- Introduction -- Literature Review -- Theoretical Framework -- Cooperation with External Actors: Focus on Clients -- Institutional Profiles: The Role of Domestic and Foreign Environments -- Methodology -- Research Context -- Interview Guide Design -- Results and Discussion -- Cognitive Pillar: Outside-In and Joint Innovation |
| Summary |
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science |
| Notes |
Print version record |
| Subject |
Marketing -- Congresses
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Research & development management.
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Market research.
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Business strategy.
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Sales & marketing.
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Manufacturing industries.
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Customer services.
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Business & Economics -- Production & Operations Management.
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Business & Economics -- International -- General.
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Business & Economics -- Management.
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Business & Economics -- Consumer Behavior.
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Business & Economics -- Industries -- General.
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Business & Economics -- Customer Relations.
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Marketing
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| Genre/Form |
proceedings (reports)
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Conference papers and proceedings
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Conference papers and proceedings.
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Actes de congrès.
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| Form |
Electronic book
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| Author |
Wu, Shuang
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Pantoja, Felipe
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Krey, Nina
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| ISBN |
9783030391652 |
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3030391655 |
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