| Description |
xv, 312 pages ; 23 cm |
| Contents |
Machine generated contents note: 1.What is Media Ethics? -- Ethics and the Act of Communication -- Ethics or Morals? -- The Media and Morality -- Moral Excuses -- Can Personal Ethics Become Professional Ethics? -- Media Similarities: The Common Threads -- Media Differences: A Coat of Many Colors -- Forming Ethical Standards for the Mass Media -- Can the Media be Ethical? -- 2.Moral Claimants, Obligation, and Social Responsibility -- Relationships among Media and their Claimants -- Ethical Applications -- What Does it All Mean? -- 3.The Media and Professionalism -- Central Features -- Secondary Features -- Are the Media Professions? -- The Professional-Client Relationship -- Codes -- Profession versus Professionalism: If It Walks like a Duck ... -- 4.Theoretical Approaches to Ethics -- Why Can't We All Be Right? The Dilemma of Relativism -- Why We Reason the Way We Do -- Social Contract Theory -- The Argument over Means and Ends -- Non-consequential Ethical Theories -- |
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Contents note continued: Consequential Ethical Theories -- Virtue Ethics -- The Ethic of Care -- Free Speech Theories -- Liberty-limiting Principles -- How to Choose Applicable Theories -- 5.A Checklist for Ethical Decision Making -- The Checklist -- An Example -- What Does It All Mean? -- 6.Meta-issues Across the Media -- To Tell the Truth -- Truth and the Act of Communication -- Can We Tell Truth From Fiction? -- Avoiding Harm -- What Does It All Mean? -- 7.Meta-issues in Public Relations and Advertising -- What's the Difference between PR and Advertising? -- Public Relations, Advertising, and the First Amendment -- Ethics and Persuasion -- Propaganda versus Persuasion -- What Does It All Mean? -- 8.Ethics and Public Relations -- What is Public Relations? -- Ethical Approaches Specific to Public Relations -- Special Issues in Public Relations Ethics -- What Does It All Mean? -- 9.Ethics and Advertising -- What Is Advertising? -- Ethical Approaches Specific to Advertising -- |
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Contents note continued: Special Issues in Advertising Ethics -- Further Use of the Means-Ends Paradigm in Advertising -- What Does It All Mean? -- 10.Ethics in News Journalism -- Meta-issues in News Journalism -- Ethical Approaches Specific to News Journalism -- Special Issues in Journalism Ethics -- What Does It All Mean? |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages [293]-298) and index |
| Subject |
Mass media -- Moral and ethical aspects.
|
| LC no. |
2008048441 |
| ISBN |
9780805863215 |
|
0805863214 |
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