| Description |
1 online resource |
| Contents |
Introduction to the psychology of communicating sustainability / Lynn R. Kahle and Eda Gurel-Atay -- Sustainability: is perception as good as reality? / Andrew G. Parsons, Samuel Soo, and Nicole Berth -- The many shades of greenwashing: using consumer input for policy decisions regarding green advertisements / Kim Bartel Sheehan -- Product end-of-life decisions / Sommer Kapitan, Rajesh Bhargave, Kristin Trask, Jill M. Sundie, and David H. Silvera -- Religion and religiosity's influence on sustainable consumption behaviors / Elizabeth Minton -- Sustainable behavior and holistic thinking / Yun Lee, Nara Youn, and Dhananjay Nayakankuppam -- Green advertising and behavior: non-Hispanics vs. acculturating Hispanics / Sigal Segev -- The influence of visual information on environmentally significant behavior / Jill Mosteller -- Reluctant for a reason? a persuasion knowledge perspective on green advertising / Guang-Xin Xie, Alex Cavallero, and Meng Cheng -- Promoting low-carbon policy to the public: message framing matters / Sidney Su Han, Ying Yu, and Lefa Teng -- Consumer creativity and its implications for sustainability marketing / Xiaojing Yang, Melissa G. Bublitz, Kai-Yu Wang, and Laura A. Peracchio -- Consequences of legislating packaging behavior: Germany's green dot program and its communications / Lukas Jones, Scott Owen, and Lynn R. Kahle -- Preschool children's preference for energy-dense, branded foods: an unsustainable trajectory / T. Bettina Cornwell and Anna R. McAlister -- Semantic analysis of energy-related conversations in social media: a Twitter case study / Martha G. Russell, June Flora, Markus Strohmaier, Jan Pöschko, Rafael Perez, Jiafeng Yu, Marc A. Smith, and Neil Rubens -- Oregon's iconic Bottle Bill / Ethan Moskowitz and Lynn R. Kahle -- Defining livability: how livable communities contribute to and benefit from social cohesion / Kyra L. Wiggin |
| Summary |
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and prac |
| Notes |
Originally published: M.E. Sharpe, 2014 |
| Bibliography |
Includes bibliographical references and indexes |
| Notes |
Online resource; title from PDF title page (EBSCO, viewed February 02, 2015) |
| Subject |
Sustainable development.
|
|
Consumption (Economics) -- Environmental aspects
|
|
Lifestyles -- Environmental aspects
|
|
sustainable development.
|
|
BUSINESS & ECONOMICS -- Industries -- General.
|
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Consumption (Economics) -- Environmental aspects
|
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Sustainable development
|
| Form |
Electronic book
|
| Author |
Kahle, Lynn R., editor
|
|
Gurel-Atay, Eda, 1980- editor.
|
| ISBN |
9781317474029 |
|
1317474023 |
|
9781315705491 |
|
1315705494 |
|
9781317474005 |
|
1317474007 |
|
9781317474012 |
|
1317474015 |
|
0765636808 |
|
9780765636805 |
|
9780765636812 |
|
0765636816 |
|
