Limit search to available items
Book Cover
E-book
Author Ricca, Manfredi.

Title Meta-luxury : brands and the culture of excellence / Manfredi Ricca, Rebecca Robins
Published Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, ©2012

Copies

Description 1 online resource (xiv, 208 pages) : illustrations
Contents Defining Meta-luxury. Conversation: Salvatore Accardo -- The Pillars of Meta-luxury. Conversation: Dr Michael Scott -- Craftsmanship. Conversation: Horacio Pagani ; Conversation: Simon Jacomet -- Focus. Conversation: Paolo Fazioli ; Conversation: Francis Kurkdjian -- History. Conversation: Kazumi Murose ; Conversation: Francesco Trapani -- Rarity. Conversation: Hans Peter Danuser von Platen -- The Pillars of Meta-luxury in Summary -- The Economy of Meta-luxury. Conversation: Renzo Piano -- Manifesto
Summary "Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics and heads of unique brands, brings insightful illumination to the paradigm of Meta-luxury"--Provided by publisher
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject Quality of products.
Luxuries -- Marketing
Brand name products.
Cost and standard of living.
The arts.
International business.
Business strategy.
Business innovation.
Advertising.
BUSINESS & ECONOMICS -- Industries -- Service.
Art and Design.
Brand name products
Cost and standard of living
Luxuries -- Marketing
Quality of products
Sales & marketing.
Form Electronic book
Author Robins, Rebecca.
ISBN 9781137005663
1137005661
1280665815
9781280665813
9786613642745
6613642746