| Description |
xxiv, 568 pages : illustrations ; 24 cm |
| Contents |
Ch. 1. Introduction to Electronic Commerce -- Ch. 2. Technology Infrastructure: The Internet and the World Wide Web -- Ch. 3. Selling on the Web: Revenue Models and Building a Web Presence -- Ch. 4. Marketing on the Web -- Ch. 5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce -- Ch. 6. Web Auctions, Virtual Communities, and Web Portals -- Ch. 7. The Environment of Electronic Commerce: International, Legal, Ethical, and Tax Issues -- Ch. 8. Web Server Hardware and Software -- Ch. 9. Electronic Commerce Software -- Ch. 10. Security Threats to Electronic Commerce -- Ch. 11. Implementing Electronic Commerce Security -- Ch. 12. Payment Systems for Electronic Commerce -- Ch. 13. Planning for Electronic Business -- App. A Comparison of HTML and XML Features |
| Notes |
Previous ed.: / Gary P. Schneider and James T. Perry. 2001 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Electronic commerce.
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Electronic data interchange.
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Business enterprises -- Computer networks.
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Internet marketing.
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| ISBN |
0619063114 |
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