| Description |
xxiv, 624 pages : illustrations ; 24 cm |
| Contents |
Ch. 1. Introduction to electronic commerce -- Ch. 2. Technology infrastructure : the Internet and the World Wide Web -- Ch. 3. Selling on the Web : revenue models and building a Web presence -- Ch. 4. Marketing on the Web -- Ch. 5. Business-to-business strategies : from electronic data interchange to electronic commerce -- Ch. 6. Online auctions, virtual communities, and Web portals -- Ch. 7. The environment of electronic commerce : legal, ethical, and tax issues -- Ch. 8. Web server hardware and software -- Ch. 9. Electronic commerce software -- Ch. 10. Electronic commerce security -- Ch. 11. Payment systems for electronic commerce -- Ch. 12. Planning for electronic commerce |
| Summary |
"Electronic Commerce, Sixth Annual Edition, by Gary Schneider, builds on the success of previous editions by detailing how the landscape of online commerce continues to change and evolve. Reflecting changes in the economy and how businesses respond, this text emphasizes revenue and transaction cost reduction models as an alternative to the business model ideas. Readers are introduced to the latest technological developments, including increased coverage of wireless technology (m-commerce). The pedagogical value of this new edition is enhanced through a fresh two-color interior, new and updated material that balances the technological with the strategic aspects of successful e-commerce, and a new real-world case study in each chapter."--BOOK JACKET |
| Notes |
Previous ed. published as: Electronic commerce : the second wave. c2004 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Electronic commerce.
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Electronic data interchange.
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Business enterprises -- Computer networks.
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Internet marketing.
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| ISBN |
0619217049 |
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