Title Web copy that sells : the revolutionary formula for creating killer copy every time / Maria Veloso

Published New York : AMACOM, ©2005

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Description 1 online resource (1 volume) Contents Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- From prospects to purchasers : the psychological motivators -- Crafting your copy -- E-mail marketing : the Internet's killer application -- Online marketing communications : it's what you do after people visit your website that counts -- Last but not least : tying it all together Bibliography Includes bibliographical references and index Notes English Print version record Subject Electronic commerce. Web sites -- Design. Internet marketing. Internet advertising. BUSINESS & ECONOMICS -- Marketing -- Telemarketing. BUSINESS & ECONOMICS -- Marketing -- Multilevel. BUSINESS & ECONOMICS -- Mail Order. BUSINESS & ECONOMICS -- Marketing -- Direct. BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing. Web sites -- Design. Internet marketing. Internet advertising. Electronic commerce. Electronic commerce Internet advertising Internet marketing Web sites -- Design Form Electronic book ISBN 081442810X 9780814428108 9780814472491 0814472494

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