Foreword; Acknowledgment; Introduction to Second Edition; 1 GETTING STARTED: THE DYNAMICS OF WEB SELLING; 2 A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY; 3 CRAFTING YOUR COPY; 4 E-MAIL MARKETING: THE INTERNET'S KILLER APPLICATION; 5 USING PSYCHOLOGY TO MOTIVATE PROSPECTS TO BECOME PURCHASERS; 6 THE ART OF CHANGING YOUR PROSPECTS' MINDS; 7 INCREASING SALES THROUGH THE USE OF INVOLVEMENT DEVICES; 8 ONLINE MARKETING COMMUNICATIONS: IT'S WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS; 9 THE SPECIAL RULES FOR WEB COPYWRITING TO THE BUSINESS-BUSINESS (B2B) MARKET
Summary
When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers ... and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people?s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to:? write irresistible Web copy, e-mails, and marketing communications? quickly turn lackluster sites into?perpetual money mach
