Title Health claims in advertising and labeling : a study of the cereal market / Pauline M. Ippolito, Alan D. Mathios

Published [Washington, D.C.] : Federal Trade Commission, [1989]

Copies

Location	Call no.	Vol.	Availability
MELB	613.2 Ipp/Hci		AVAILABLE

Description xxi, 123 pages : illustrations ; 23 cm Series Bureau of Economics staff report Bureau of Economics staff report. Notes "August 1989." Bibliography Includes bibliographical references (pages 119-123) Subject Health education. Health behavior. Cereals, Prepared. Communication in marketing. Author Mathios, Alan D.

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