Introduction -- Sex? please, we are socialist. the ideology of femininity and sex during socialism -- Advertising and the socialist economy -- Liberating women : the role of media in defining femininity in the post-socialist transition -- Of vodka, watermelons and other sexy fruit : advertising and the objectification of women in bulgaria -- Sex and politics : consuming women's bodies -- Conclusion
Summary
The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication
Bibliography
Includes bibliographical references (pages 161-170) and index
Notes
English
Description based on print version record and CIP data provided by publisher; resource not viewed
