Title How brands can shift toward an experience-led model / Caroline Chen

Published London : Henry Stewart Talks, 2017

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (18 min.) : color, sound) Series Hot topics, 2056-4570 Henry Stewart talks. Business & management collection. Hot topics Contents Brand as experience -- Case studies of experience-led brands -- Consumer empathy -- What makes as experiential brand Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Brand choice. Branding (Marketing) Consumer behavior. Target marketing. branding. Brand choice. Branding (Marketing) Consumer behavior. Target marketing. Form Streaming video

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