Title Secrets of branding. Episode 6, Expansion / series producer, Joanna Bartholomew ; director, Steve Barrett ; a Blakeway Production for CCTV 2

Published London, England : BBC Worldwide, 2014

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Description 1 online resource (48 minutes) Summary A look at brands that have expanded successfully by moving into new products or by exploiting their original product in a new sector Notes Title from title screen (viewed July 13, 2021) Performer Narrated by: Joanna Bartholomew Notes In English Subject Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. branding. Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Genre/Form Educational television programs. Educational television programs. Émissions éducatives télévisées. Form Streaming video Author Barrett, Steve (Television director), director Bartholomew, Joanna, producer, narrator BBC Worldwide Ltd., film distributor. Blakeway Productions, production company.

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