1994

Advertising effectiveness : findings from empirical research

Franzen, Giep.

Henley-on-Thames, Oxfordshire : NTC Publications, [1994]

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2020

Brand choice and loyalty : evidence from Swiss car registration microdata

Meier, Beat

Wiesbaden : Springer Gabler, 2020

 

2003

Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt.

London : Kogan Page Limited, 2003

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2010

Brand Imitation

Kaptan, S. S
2nd ed


 

2009

Brand management for international hotels

Patricia, Maria
1st ed


 

2016

Brand valuation

Paugam, Luc, author.

New York : Routledge, 2016

 

2020

Building brand communities : how organizations succeed by creating belonging

Jones, Carrie Melissa, author.
First edition
Oakland, CA : Berrett-Koehler Publishers, [2020]

 

2020

Building Brand Communities How Organizations Succeed by Creating Belonging : How Organizations Succeed by Creating Belonging

Jones, Carrie Melissa



 

2000

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, Jan (Policy scientist)

Chichester ; New York : Wiley., [2000]

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2019

The Consumer Culture Theory of Brands

Pennington, Robert



 

2006

Creating images and the psychology of marketing communication

Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006

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2006

Customer loyalty : a guide for time travelers

Robinson, Sionade.

Basingstoke [England] ; New York : Palgrave Macmillan, 2006

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2017

Dell Inc. : managing reputation in the blogosphere (A)

Pulscher, Shawn, author

London : SAGE Publications Ltd, 2017

 

2017

Dell Inc. : managing reputation in the blogosphere (B)

Pulscher, Shawn, author

London : SAGE Publications Ltd, 2017

 

2009

Digital engagement : internet marketing that captures customers and builds intense brand loyalty

Harden, Leland.



 

2009

Digital engagement : internet marketing that captures customers and builds intense brand loyalty

Harden, Leland



 

2010

The experience effect : engage your customers with a consistent and memorable brand experience

Joseph, Jim, 1963-



 

2014

Internal brand management in an international context

Ravens, Christina, author

Wiesbaden : Springer Gabler, 2014

 

2015

It's not just a cup of "tea" : building consumer brand relationship

Kamath, Renuka, author

Bingley, U.K. : Emerald Group Publishing Limited, 2015

 

2013

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement

Paharia, Rajat, author.



 

2023

Make America fit again : CrossFit's articulation with authoritarian populism

Edmonds, Shaun E., author

Singapore : Palgrave Macmillan, [2023]