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Subjects (1-21 of 21)
Brand loyalty.
1
Book
1994

Advertising effectiveness : findings from empirical research


Franzen, Giep.

Henley-on-Thames, Oxfordshire : NTC Publications, [1994]

Rating:

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Location Call no. Vol. Availability
 MELB  659.1 Fra/Aef  AVAILABLE
2
E-book
2017

Bank of America Corporation : losing public Interest


Andrew, Brendan, author

London : SAGE Publications Ltd, 2017

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3
E-book
2020

Brand choice and loyalty : evidence from Swiss car registration microdata


Meier, Beat

Wiesbaden : Springer Gabler, 2020

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4
Book
2003

Brand failures : the truth about the 100 biggest branding mistakes of all time


Haig, Matt.

London : Kogan Page Limited, 2003

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Location Call no. Vol. Availability
 MELB  658.827 Hai/Bft  AVAILABLE
5
E-book
2009

Brand management for international hotels


Patricia MarĂ­a.
First edition
Chandni Chowk, Delhi : Global Media, 2009

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6
E-book
2016

Brand valuation


Paugam, Luc, author

New York : Routledge, 2016

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7
E-book
2020

Building brand communities : how organizations succeed by creating belonging


Jones, Carrie Melissa, author.
First edition
Oakland, CA : Berrett-Koehler Publishers, [2020]

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8
Book
2000

Commitment-led marketing : the key to brand profits is in the customer's mind


Hofmeyr, Jan (Policy scientist)

Chichester ; New York : Wiley., [2000]

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Location Call no. Vol. Availability
 MELB  658.8342 Hof/Clm  AVAILABLE
9
Book
2006

Creating images and the psychology of marketing communication




Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006

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 MELB  658.8343 Kah/Cia  AVAILABLE
10
Book
2006

Customer loyalty : a guide for time travelers


Robinson, Sionade.

Basingstoke [England] ; New York : Palgrave Macmillan, 2006

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Location Call no. Vol. Availability
 MELB  658.812 Rob/Cla  AVAILABLE
11
E-book
2017

Dell Inc. : managing reputation in the blogosphere (A)


Pulscher, Shawn, author

London : SAGE Publications Ltd, 2017

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12
E-book
2017

Dell Inc. : managing reputation in the blogosphere (B)


Pulscher, Shawn, author

London : SAGE Publications Ltd, 2017

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13
15
E-book
2016

Healthcare relationship marketing : strategy, design and measurement


Haimowitz, Ira J., author.

Farnham, Surrey : Gower, 2016

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16
E-book
2014

Internal brand management in an international context


Ravens, Christina, author

Wiesbaden : Springer Gabler, 2014

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17
E-book
2015

It's not just a cup of "tea" : building consumer brand relationship


Kamath, Renuka, author

Bingley, U.K. : Emerald Group Publishing Limited, 2015

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19
Streaming video
2014

The marketing series.




[San Francisco, California, USA] : Kanopy Streaming, 2014

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20
Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8343 Mce/Mtt  AVAILABLE
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