Title Marketing scales handbook : multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II

Edition (Library version) Published Fort Worth, Texas USA : GCBII Productions, LLC, [2017] ©2017

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Description 1 online resource (xxv, 650 pages) Bibliography Includes bibliographical references and index Notes Online resource; title from electronic title page (ProQuest Ebook Central, viewed November 1, 2017) Subject Marketing research -- Statistical methods -- Handbooks, manuals, etc Scaling (Social sciences) -- Handbooks, manuals, etc BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Marketing research -- Statistical methods Scaling (Social sciences) Genre/Form Electronic books Handbooks and manuals Form Electronic book ISBN 9780692845936 0692845933

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