Title Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 5 / Gordon C. Bruner II

Edition Library version Published Carbondale, Ill. : GCBII Publications, [2009] ©2009

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Description 1 online resource ( xxii, 1023 pages) Notes Originated as a PDF. Cf Pref Includes index Bibliography Includes bibliographical references and indexes Notes System requirements: Adobe Acrobat Reader. Mode of access: Internet "This library version of the book is intended for usage by authorized patrons only." Also available in print Description based on online resource; title from digital title page (viewed on May 08, 2015) Subject Marketing research -- Statistical methods -- Handbooks, manuals, etc. Scaling (Social sciences) -- Handbooks, manuals, etc. Genre/Form Handbooks and manuals. Form Electronic book ISBN electronic book 0615273270 electronic book 9780615273273 electronic book 1282351532 9781282351530

Other Titles Compilation of multi-item measures for consumer behavior & advertising research Compilation of multi-item measures for consumer behavior and advertising research

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